How we handle personal information

1. Scope of this policy

This privacy policy explains how Top15ukgamblingatlas collects, uses, stores and protects personal information when you visit our website, interact with our pages, contact us or manage consent settings. Top15ukgamblingatlas is an editorial comparison website covering licensed UK casino brands. We are not a gambling operator and do not open player accounts, process deposits or hold gambling balances. Even so, we still process limited website and communication data, and this policy sets out the basis on which we do so.

2. Information we collect

The information we collect depends on how you use the site. It may include technical details such as IP address, browser type, device information, approximate location, pages visited, referral source and consent preferences. If you contact us, we may also collect your name, email address and the content of your message. We do not intentionally collect special category data, payment information or detailed identity documents through this website. We also do not knowingly collect personal data from anyone under 18.

3. Why we collect it

We use personal information to operate the site, secure the service, remember your age and cookie choices, understand how readers use the content and respond to enquiries. Analytics data helps us see which pages attract interest and whether visitors can use the site effectively on different devices. Contact information is used to reply to requests, handle complaints and keep an internal record of correspondence. We use the minimum information reasonably necessary for these purposes rather than gathering data simply because it is technically available.

4. UK GDPR legal bases

Our processing is carried out under legal bases recognised by UK GDPR and, where relevant, the Data Protection Act 2018. We rely on legitimate interests when measuring site performance, preventing misuse and administering the service in a proportionate way. We rely on consent for non-essential cookie activity where consent is required. We rely on the performance of a contract or pre-contract steps when responding to a direct request you have made. We may also process data where necessary to comply with a legal obligation.

5. Cookies and similar tools

Cookies are used to remember age confirmation, store cookie consent preferences and support analytics or functionality that helps us maintain the website. Some cookies are essential because they allow the site to behave as expected and prevent repeated prompts on every visit. Others help us understand broad usage patterns, such as which pages are most frequently viewed or whether the mobile menu performs correctly. Our separate cookie policy explains these categories in more detail and describes how you can manage them.

6. Third-party processors and partners

We may use carefully selected third-party service providers to host the site, deliver analytics, support email handling, manage security controls or maintain technical performance. These providers process information only on our instructions where they act as processors, or under their own privacy terms where they act as independent controllers. When affiliate links are used, operators and their marketing platforms may receive information about the referral. We encourage users to review the privacy terms of any third party they visit after leaving our website.

7. Data retention

We keep personal data only for as long as there is a clear reason to do so. Analytics and technical logs are retained for a limited period suitable for security review, troubleshooting and traffic analysis. Contact messages may be retained for longer where needed to respond, keep an accurate record of the exchange or address a continuing concern. Consent records may be kept to demonstrate compliance. When information is no longer required, we delete it, anonymise it or otherwise reduce it so that it is no longer linked to an identifiable person.

8. Security measures

We use reasonable organisational and technical measures designed to reduce the risk of unauthorised access, loss, misuse or alteration of data. These measures may include access controls, provider security settings, software updates, limited administrative access and internal review of how information is handled. No internet transmission or storage method is perfect, and we do not promise absolute security. What we do promise is that data handling decisions should be proportionate to the small amount of information this editorial website is intended to collect.

9. Your rights

Depending on the circumstances, you may have the right to request access to your personal data, request correction of inaccurate information, ask for erasure, restrict certain processing, object to processing based on legitimate interests and request portability of data you have provided to us. These rights are not unlimited, and some may depend on the legal basis involved. We will review each request carefully and respond in line with applicable law. You also have the right to withdraw consent where processing depends on consent.

10. Age restriction

This website is intended only for adults aged 18 and over. The subject matter of the site concerns gambling services available to adults in the UK, and we do not knowingly direct our content at minors. If we learn that personal information from a person under 18 has been submitted to us, we will take steps to delete it unless retention is required for a legal reason. Parents or guardians who believe a minor has provided information can contact us using the address below.

11. International transfers

Some service providers may process data outside the UK. Where that occurs, we will seek to use appropriate safeguards designed to provide a lawful transfer mechanism, such as adequacy regulations or contractual protections where suitable. The practical aim remains the same: personal information should not lose protection simply because a technical provider operates across borders. Where a transfer is not necessary, we prefer local or regionally appropriate services.

12. Contact and changes

If you have privacy questions, requests or concerns, you can contact us at privacy@top15ukgamblingatlas.com. We may update this policy from time to time to reflect legal, technical or editorial changes. When that happens, we will revise the policy text on this page and update the date reflected in the site materials where appropriate. Continuing to use the website after a change means you have seen the revised policy, but it does not remove any rights you have under applicable data protection law.